SSM Health

Brand & Site Management

SSM Health is a healthcare and hospital system in the Midwest region with over 1,000 locations. The storefront was created to host the client’s marketing materials, educational resources, and supply and medical forms, allowing users to order the necessary materials for the correct brand.

Given the size of SSM Health, I assisted the marketing team in managing the brand guidelines and implementing them across materials designed in-house for print as well as the storefront. I also developed a workflow for creating SSM Health’s new logo packages during the rebranding process, ensuring consistent logo designs across sub-brands, hospitals, medical practices, and locations.